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Once again, the intrepid ratings experts from RESEARCH DIRECTOR, INC. – in close proximity with the algorithmic alchemists from XTRENDS – prepare to go boldly forward into the past to analyze the MARCH survey. This is not a task we take lightly. Fates and fortunes rest on the outcomes of these monthly report cards. Plus, there are many curious eyeballs that are simply here to witness the carnage. Like rubbernecking on the interstate. This book ran from MARCH 2nd through MARCH . ....
Back into the fray as the Ratings Experts from RESEARCH DIRECTOR, INC. – in a tight formation with the data elves from XTRENDS – throw caution to the wind as we examine the carnage wrought by holiday music. This is the DECEMBER survey – a cautionary tale littered with the smoking hulks of station ratings caused by BURL IVES and his evil minions. Sure, one station usually stands above it all, but is it really worth the price? This book ran from NOVEMBER 11th through DECEMBER . ....
In our previous episode, we postulated that the NOVEMBER survey would be marred by the stain of CHRISTMAS music. As it turned out, only one of the five markets analyzed had to deal with that painful CHRISTMAS SHOES song. Will that trend continue? This survey ran from OCTOBER 13th through NOVEMBER 9th. It did include that ridiculous time change and Election Day. Let’s see if Santa’s reign of terror began or if life was as it should be. This is the kind of pithy commentary The . ....
The Ratings Experts from RESEARCH DIRECTOR, INC. – along with our partners in data from XTRENDS – are back at it, slaving over a hot keyboard to bring you another thrilling round of ratings results and analysis. The OCTOBER survey began on SEPTEMBER 15th and concluded on OCTOBER 12th. It featured the arrival of autumn, ROSH HASHANAH, YOM KIPPUR and that federal holiday almost no one takes off. It is also probably the last survey of the year that will not be haunted by the ghosts . ....
The Ratings Experts from RESEARCH DIRECTOR, INC. – working hand in glove with the numbers crunchers from XTRENDS – are back for round two of our monthly foray into the Nielsen cinematic universe. In case you missed it, this month marks 10 years of our collaboration for this column. Stations have come and gone, entire broadcasting companies have disappeared, but still we soldier on because the ratings never sleep. This SEPTEMBER survey period actually ran from AUGUST 18th through . ....