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By Amy North2021-03-01T12:59:00+00:00
Bakery is battening down the hatches as Boris and co prepare to wage war on products high in fat, sugar and salt (HFSS).
At the end of 2020, amid the chaos of Brexit and the continuing pandemic, the government launched an eight-week consultation on the potential ban of bulk buy promotions on HFSS goods as well as outlawing promotional locations such as store entrances, aisle ends and checkouts. What’s more, it’s also been seeking views regarding the restriction of online adverts for these products.
Cakes, biscuits, morning goods, puddings and pizza are among those in the firing line should the restrictions come to pass. This leaves the baking industry with a dilemma – to reformulate or not?