Bringing complex practical policies to life in your agency
What we've learned in a year spent sweating, toiling and testing Lucky Generals' practical policies.
Source: campaignlive.co.uk
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Top News In Lucky General Today - Breaking & Trending Today
'Not For Sale': Why The Guardian's Latest Campaign Addresses Media Ownership
The news title’s latest campaign doubles down on its editorial independence as media plurality worldwide comes under pressure.
Source: thedrum.com
Want To Nail Your Next Client Presentation? Plan Ahead And Avoid Pitch Theater
Vickie Ridley of London agency Lucky Generals explains that planning, not pitch theater, is what wins new business.
Source: thedrum.com
The Drum | A Barking Mad Dog Helps Flagging Hikers With A Cuppa In This Yorkshire Tea Spot
It comes from ad agency Lucky Generals.
Source: thedrum.com
In praise of redundancy
Redundancy in the corporate world, technology, business, or sports is commonplace. Although redundancy always conveys a negative connotation, it is inevitable. Then how can redundancy be praiseworthy? It all depends on how we look at it.
Source: thedailystar.net