Outlook - TV in 2024 will be about measurement, fragmentation and streaming
“I haven’t been this excited for a year ahead in a long time.
Source: adnews.com.au
Lucy Formosa News Today : Breaking News, Live Updates & Top Stories | Vimarsana
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Top News In Lucy Formosa Today - Breaking & Trending Today
Lucy Formosa Morgan on the ad market's biggest challenges
AI, the WFH revolution, the big spending ad categories and the challenges for agencies.
Source: adnews.com.au
Media agencies on Victoria's Commonwealth Games exit
Broadcast rights hadn’t been finalised.
Source: adnews.com.au
Media agencies on VOZ
“As VOZ becomes currency, we see great potential for integrating cross-channel opportunities more seamlessly into our media buys.
Source: adnews.com.au
Twitter Australia lost 46pc of its ad dollars after Elon Musk's takeover
In the weeks after billionaire Elon Musk took over Twitter, advertisers pulled almost half of their advertising – costing the platform millions of dollars.
Source: afr.com