Nielsen rolls out VOZ measurement
Comprehensive cross-screen planning and reporting.
Source: adnews.com.au
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VOZ Update - On track to launch as currency in 2024
Working with the MFA to incorporate media agency needs.
Source: adnews.com.au
Paramount Upfront - Plan, buy and measure total TV in 2024
VOZ Streaming is currently in testing phase.
Source: adnews.com.au
Paramount Commits To VOZ Streaming In 2024
Paramount’s participation in a groundbreaking alliance with Nine, Seven and OzTAM will allow advertisers to manage reach and frequency across broadcaster video on-demand (BVOD) platforms, with a common trading dataset powered by Virtual Australia (VOZ).
Source: bandt.com.au
Movers & Shakers: AANA, Wavemaker, MAXNETWORK, OzTAM, oOh!
Kirsty Muddel, Jason Morrison, Sindhuja Rai, Doug Peiffer, Kyle Jonnson.
Source: adnews.com.au