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Article - Quick Wins to Increase Holiday Bookings on Your Hotel Website - By Luke Markesky - There are extra steps hoteliers can take to maximize holiday bookings and make sure their marketing efforts hit the right notes. Keep reading to learn about our most effective quick wins to make the most of your holiday campaigns.
With the end of Universal Analytics (UA) on the horizon, it’s time for hoteliers to get serious about preparing for the shift to Google Analytics 4 (GA4). Beyond the new platform and interface, GA4 represents a monumental change for the hospitality industry that prioritizes holistic user journeys and omni-channel approaches over cookies and invasive trackers to measure performance across websites and mobile devices. To successfully make the switch, hotels need to set up a transition timeline, decide how and where to safely store existing data, and update the reports and dashboards they want ...