UK media quality impacted by unprecedented year
| 19 April 2021 The latest Media Quality Report from digital ad verification firm Integral Ad Science (IAS) has found that amid what it called turbulent times, UK brand risk increased across all media environments in the second half of 2020. The H2 2020 Media Quality Report highlighted brand safety, ad fraud, and viewability trends across display, video, mobile web, and in-app advertising. It analysed trillions of global data events from ad campaigns that ran between 1 July and 31 December 2020. The study found that brand risk on desktop display rose 3.2 percentage points from H...
Source: rapidtvnews.com