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Asia Pacific countries found to have the most brand risk on digital media, led by Indonesia

Asia Pacific countries found to have the most brand risk on digital media, led by Indonesia
thedrum.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from thedrum.com Daily Mail and Mail on Sunday newspapers.

Republic Of , New Zealand , Laura Quigley , Tech Lab Open Measurement Software Development Kit , Integral Ad Science , Media Quality Report , Asia Pacific , Open Measurement Software Development Kit , குடியரசு ஆஃப் , புதியது ஜீலாந்து , லாரா குயிக்லி , ஒருங்கிணைந்த விளம்பரம் அறிவியல் , மீடியா தரம் அறிக்கை , ஆசியா பெஸிஃபிக் , திறந்த அளவீட்டு மென்பொருள் வளர்ச்சி கிட் ,

Asia Pacific countries pose the most brand risk on digital media, led by Indonesia

Asia Pacific countries pose the most brand risk on digital media, led by Indonesia
thedrum.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from thedrum.com Daily Mail and Mail on Sunday newspapers.

Republic Of , New Zealand , Laura Quigley , Tech Lab Open Measurement Software Development Kit , Integral Ad Science , Media Quality Report , Asia Pacific , Open Measurement Software Development Kit , குடியரசு ஆஃப் , புதியது ஜீலாந்து , லாரா குயிக்லி , ஒருங்கிணைந்த விளம்பரம் அறிவியல் , மீடியா தரம் அறிக்கை , ஆசியா பெஸிஃபிக் , திறந்த அளவீட்டு மென்பொருள் வளர்ச்சி கிட் ,

APAC market sees mobile app display viewability rise: IAS

APAC market sees mobile app display viewability rise: IAS
adgully.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adgully.com Daily Mail and Mail on Sunday newspapers.

Republic Of , New Zealand , Laura Quigley , Tech Lab Open Measurement Software Development Kit , Integral Ad Science , Media Quality Report , Highest Brand Risk Globally , Desktop Display , Mobile Web Display , Mobile App Ranked Lower Than , Open Measurement Software Development Kit , Desktop Video , குடியரசு ஆஃப் , புதியது ஜீலாந்து , லாரா குயிக்லி , ஒருங்கிணைந்த விளம்பரம் அறிவியல் , மீடியா தரம் அறிக்கை , டெஸ்க்டாப் காட்சி , திறந்த அளவீட்டு மென்பொருள் வளர்ச்சி கிட் , டெஸ்க்டாப் காணொளி ,

UK media quality impacted by unprecedented year

| 19 April 2021
The latest Media Quality Report from digital ad verification firm Integral Ad Science (IAS) has found that amid what it called turbulent times, UK brand risk increased across all media environments in the second half of 2020.
The H2 2020 Media Quality Report highlighted brand safety, ad fraud, and viewability trends across display, video, mobile web, and in-app advertising. It analysed trillions of global data events from ad campaigns that ran between 1 July and 31 December 2020.
The study found that brand risk on desktop display rose 3.2 percentage points from H2 2019 to reach 5.8%. This said IAS represents a level of risk the UK has not seen since 2017 – a year defined by tragic domestic events and brand safety scandals. Brand risk on mobile web display rose by 2.3 percentage points when compared year-over-year (YoY), reaching 6%. Brand risk on video formats increased at lower rates than display - desktop video increased to 6.7% and mo ....

United Kingdom , Tech Lab Open Measurement Software Development Kit , Media Quality Report , Integral Ad Science , Quality Report , Open Measurement Software Development Kit , Media Quality , Media Quality Report , Integral Ad Science , Mobile Web , Tech Lab , Open Measurement Software Development Kit , M Sdk , Content Consumption , ஒன்றுபட்டது கிஂக்டம் , மீடியா தரம் அறிக்கை , ஒருங்கிணைந்த விளம்பரம் அறிவியல் , தரம் அறிக்கை , திறந்த அளவீட்டு மென்பொருள் வளர்ச்சி கிட் ,

AdsWizz SDK First to Be Certified for Audibility by IAB Tech Lab

AdsWizz SDK First to Be Certified for Audibility by IAB Tech Lab
AdsWizz SDK reaches over 500 million devices worldwide, creating largest footprint for validated audible ads
AdsWizz, the leading global technology provider for digital audio advertising solutions, has been certified by the IAB Tech Lab as Open Measurement Software Development Kit (OM SDK) compliant. This is the first time an audio ad-tech provider has had their SDK certified for OM SDK compliance, enabling audibility verification of audio ads. With this in place, publishers and advertisers can now know for certain whether an ad was heard or not.
Advertisers coming from video and display, where standards like this are in place, need validation that their investment in audio is safe, said Erik Barraud, SVP of Product Management at AdsWizz. That is why we continue to lead the industry and embrace standards that help us and all of our partners give advertisers assurance and peace of mind when it comes ....

United States , New Zealand , Shailley Singh , Kostenloser Wertpapierhandel , Adswizz Shakeme , Erik Barraud , Stacey Clarke , Adswizz Campaign , Technology Development Hub , Tech Lab , Technology Laboratory Tech Lab , Open Measurement Software Development Kit , Product Management , Bauer Media , Crossplan Deutschland Publishers , Wizz Shakeme , Adswizz Voice Ads , Open Measurement , Vice President , Global Programs , Adswizz Campaign Manager , San Mateo , Project Rearc , ஒன்றுபட்டது மாநிலங்களில் , புதியது ஜீலாந்து , ஸ்டேஸீ கிளார்க் ,