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We were sitting around The Ratings Experts ranch at RESEARCH DIRECTOR, INC. when we had a sudden epiphany. JUNE is the third month in a row that can also be used as a person’s name. It is not a common name but is a legitimate one, nonetheless. So we put on our thinking beanies and tried to think of famous JUNEs. It appears that even with GOOGLE’s assistance, we could only come up with two that had any relevance to radio: JUNE CARTER CASH (of course) and JUNE POINTER (yes, of . ....
We were dealing with a lot of stuff in APRIL. The class clown in your office played the fool a day early, and we ripped through Passover, Good Friday and Easter in a four-day span; dealt with the taxman; and even celebrated Mother Earth – all while dealing with a lot of odd weather. It’s a wonder we have the energy left to parse the data. But when duty calls, The Ratings Experts from RESEARCH DIRECTOR, INC. – in a tight formation with the number crunchers from XTRENDS . ....
The purpose of today’s TED talk is to parse the results of the so-called NOVEMBER survey. A curious thing about that. This book actually began on OCTOBER 13th (it did end on NOVEMBER 9th). That means the first three weeks (or so) of the survey were normal radio stuff. However, once Week 4 rolled around, we had the dreaded return of BURL IVES and his minions. Was this enough to gum up the works? Rest assured, The Ratings Experts from RESEARCH DIRECTOR, INC. – along with the elves . ....
It is that time of year when we are reminded of that famous Bart Simpson meme – “There is no such month as ROCKTOBER.” Write that on the blackboard 50 times, please. There is, or was, a NIELSEN survey with the OCTOBER label plastered on the calendar. As is usually the case the month and the survey did not match up. This one began on SEPTEMBER 15th and reached its denouement on OCTOBER 12th. It featured (in order) a change of seasons, ROSH HASHANAH, YOM KIPPUR, and a . ....
We have reached a milestone. As The Ratings Experts from RESEARCH DIRECTOR, INC. – in close cooperation with the math mavens from XTRENDS – prepare to deliver yet another scintillating foray into the ratings universe, the SEPTEMBER survey marks the tenth anniversary of this here missive. That’s a decade worth of smarm, snark, and sarcasm. So, as an added feature to this month’s column, we will fondly look back at what was happening then in the markets we examine. This . ....