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Returning To Racing In The Open Sea

Accomplished open water swimmers speak on competing in the Maui Channel Swim From Lanai to Maui. ....

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Smirnoff Seltzer names winners of Ads for Artists, launches campaign

Smirnoff Seltzer names winners of Ads for Artists, launches campaign
mumbrella.com.au - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from mumbrella.com.au Daily Mail and Mail on Sunday newspapers.

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Alcho-seltzer: Smirnoff believes hard seltzer's 'balanced' traits will propel it as next big Australian drinks trend

Global vodka giant Smirnoff believes that hard seltzer is on track to become the next big drinks trend in Australia, banking on its ‘balanced’ low-calorie, low-sugar characteristics.
According to alcoholic beverages giant Diageo, which owns the Smirnoff brand, the hard seltzer market has seen a significant boom recently, especially in the United States, and it believes that the category is on its way to become a big trend in Australia and the APAC region as well.
“Globally, we’re aware consumers are gravitating to alcoholic seltzers as the proposition caters to the desire for a clean and balanced alcohol beverage. Hard seltzers have exploded in the USA, achieving 43% market share of mixed drinks sales in 2019,” Maddy Stockwell, Diageo Marketing Manager - Light Spirits told ....

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