July 13, 2021 BOWLING GREEN, Ky. â July 13, 2021 â Fruit of the Loom®, the iconic and beloved apparel brand, is celebrating 170 years of innovation, care and quality. The brand’s new campaign leverages the strength of Fruit of the Loom’s trusted heritage, the passion and care for their customers, and the brand’s always evolving spirit to convey what it means to be Made Trueâfor the past 170 years and the next. The campaign’s corresponding commercial, called Made True, showcases how Fruit of the Loom has been a part of people’s everyday lives from past to pres...