Goodbye Cookies, Hello "Identity Walled Garden"
Cookie deprecation is dividing publishers and advertisers that are building their own proprietary first-party data solutions or shared, scalable shelters.
Source: adexchanger.com
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Top News In Madtech Advisors Today - Breaking & Trending Today
The Trade Desk takes aim at Google's Open Bidding with OpenPath launch
Publishers including Condé Nast, Gannet, Hearst, Reuters and WaPo join The Trade Desk's SPO efforts with OpenPath launch.
Source: digiday.com