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Global prestige skin care brand SK-II’s is moving to capture Vietnam’s rapidly growing luxury beauty sector with its first new market entry in 10 years.
SK-II’s latest research into skin ageing has revealed data that it claims enhances the relevance of its hero ingredient, PITERA, to a younger demographic of skin care consumers.
Mina of TWICE has kept incredibly busy again this year, balancing TWICE’s group activities, MISAMO’s unit debut in Japan, and her role as the global ambassador of skincare brand SK-II. Last month, Mina visited the SK-II SECRET KEY HOUSE exhibition in Japan, a multi-sensorial pop-up revealing SK-II’s best secrets. Following her visit, Soompi spoke to
Sue Kyung Lee, global CEO of P&G-owned health and beauty brand SK-II tells Campaign why exhibitions like its recent Secret Key House pop-up make sense, and what she looks for in good marketing.
ChangeDestiny - SK-II's brand purpose - and 'VS' the new six-part animated anthology series by SK-II STUDIO, the brand's first film studio and content hub that is dedicated to tackling social pressures that women face. This marks a new milestone in SK-II's global innovation journey to transform beauty and skincare retail experiences in a safe, engaging and meaningful way in these unprecedented times. Centered around the concept of " The Line is the Ride", the SK-II "Social Retail" Pop-Up Store immerses visitors in the cinematic universe of the animated anthology series. Through WeChat Mini...