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ChangeDestiny - SK-II's brand purpose - and 'VS' the new six-part animated anthology series by SK-II STUDIO, the brand's first film studio and content hub that is dedicated to tackling social pressures that women face. This marks a new milestone in SK-II's global innovation journey to transform beauty and skincare retail experiences in a safe, engaging and meaningful way in these unprecedented times. Centered around the concept of " The Line is the Ride", the SK-II "Social Retail" Pop-Up Store immerses visitors in the cinematic universe of the animated anthology series. Through WeChat Mini...

#ChangeDestiny – SK-II's brand purpose – and 'VS' the new six-part animated anthology series by SK-II STUDIO, the brand's first film studio and content hub that is dedicated to tackling social pressures that women face. The SK-II “Social Retail” Pop-Up Store in Sanya’s Haitang Bay Duty Free Shopping Complex, Hainan, China. SK-II STUDIO Presents: VS Series. Official Trailer. #CHANGEDESTINY The SK-II “Social Retail” Pop-Up Store in Sanya’s Haitang Bay Duty Free Shopping Complex, Hainan, China. Experience immersive AR and gamified skincare experiences at the SK-II “Social Ret...

Share this article Share this article SINGAPORE, May 2, 2021 /PRNewswire/ -- With international travel in many parts of the world still on a hiatus, take a trip with global prestige skincare brand SK-II to its first-ever virtual city - SK-II CITY - for the launch of its latest SK-II STUDIO installment: ' #CHANGEDESTINY.  SK-II CITY Inspired by the streets of Tokyo, the SK-II CITY transports visitors to the middle of a bustling urban intersection with all the sights, sounds and sense of discovery of Shibuya Crossing. Look for Japanese icons like Mount Fuji and Tokyo Tower and enjoy brand...

SK-II leverages power of Hainan with CDFG for Tokyo Olympics campaign debut Japanese skincare brand SK-II has chosen the travel retail channel for the global launch of its first animated anthology series – “VS” which highlights the societal pressures faced by women through the experiences of six Olympic athletes, competing at this year’s event in Tokyo. The series aims to inspire every woman that they have the power to #CHANGEDESTINY. The series premiered in Hainan, China alongside the debut of an immersive social retail pop-up store in Sanya’s Haitang Bay Duty Free Shopping Ce...