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General Magic: A Company that laid the foundation for SmartPhones When you’re inventing, epic failures are unavoidable, but few are as fascinating or world-changing as General Magic. General Magic was founded over thirty years ago as a spin-off from Apple. It was far ahead of its time to have a portable device with texting, note-taking, games, and emoticons. Despite a tenacious drive to create the future of communication and a stellar team of designers and engineers at the lead, the ultimate result was insufficient. The market just wasn’t prepared. Sales never picked up once the product was released, the firm went bankrupt, and Marc quit. ....