Dr. Bronner's rise from subculture suds to California soap powerhouse
The Times' new series "Created in California" kicks off with a look at Dr. Bronner's Magic Soap, a product with 18 official uses and many more unofficial ones.
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The Times' new series "Created in California" kicks off with a look at Dr. Bronner's Magic Soap, a product with 18 official uses and many more unofficial ones.
Dr. Bronner started mixing gallons of peppermint castile soap out of his Pershing Square tenement apartment in 1948. This is the wild and very California story behind the man, the cultish product and the progressive company.
To listen to an audio version of this story, click the play button below: One sunny morning not too long ago, a dozen or so new hires arrive at the…
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