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Rooted in counterculture and 'hippy' ideologies, in recent decades the soap brand turned into a major household name - being sold at all major US retailers, and across the world.
VISTA, Calif. — Officially, there are 18 ways to use Dr. Bronner’s Magic Soaps: The same amber liquid you rub on your body doubles as a toothpaste, a fruit and
VISTA, Calif. — Officially, there are 18 ways to use Dr. Bronner’s Magic Soaps: The same amber liquid you rub on your body doubles as a toothpaste, a fruit and
The Times' new series "Created in California" kicks off with a look at Dr. Bronner's Magic Soap, a product with 18 official uses and many more unofficial ones.
Dr. Bronner started mixing gallons of peppermint castile soap out of his Pershing Square tenement apartment in 1948. This is the wild and very California story behind the man, the cultish product and the progressive company.