Mass-Market EVs Start To Show, But Early Buyers Are Still Upscale
Based on their credit behavior, "mainstream" EV buyers still resemble upscale EV buyers.
Source: forbes.com
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The Ford Electric F-150 Lightning's Astonishing Price
Courtesy of Ford 1. Start with the price—how could you not? The Ford F-150 Lightning, the new electric version of the ur–American pickup truck, will go on sale next spring for $39,974. Because Ford vehicles still qualify for the federal EV tax credit, most Americans will pay a little less than $32,500 for this truck. Thirty-two grand after subsidies—an astonishing price. For years, climate-concerned transportation experts have sought to make electric vehicles cost the same or less than their internal-combustion cousins. The F-150 Lightning is nearly there. In January, the average new ca...
Source: theatlantic.com
The Ford Electric F-150 Lighting's Astonishing Price
Ford’s first electric pickup truck signals that decarbonization has entered a new era.
Source: theatlantic.com