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How Ben & Jerry’s showed that creativity can beat powerful "Fearless play", argues executive creative director and partner of The Hallway, Simon Lee, is vital in the face of adversity. February 12, 2021 9:30 by SIMON LEE Ben & Jerry’s ice cream founders Ben Cohen and Jerry Greenfield had every right to be fearful in 1984. At a meeting in a dark corner of an airport restaurant, their distributor told them the Pillsbury Corporation had bought Haagen-Daz and was threatening to stop selling him Haagen-Daz if he continued to sell Ben & Jerry’s. Haagen-Daz was the distributor’s main money...

Exhibit 1: COVID-19 Impact on Travel & Tourism Industry: Growth Rate (%) of Industry Revenues in Select Countries for 2020 Vs 2019 II-2 International Tourist Arrivals by Region for 2019 and Q1 2020 II-3 COVID-19 Proving Disastrous for Tourism-Oriented Countries II-3 Exhibit 3: Countries with Maximum Vulnerability to COVID-19 Impact on Tourism Industry: Travel & Tourism Industry as % of GDP by Country for 2019 II-4 Digitalization Augurs Well for the Market II-5 With Travel Industry Hit Hard by the Crisis, Impact Imminent on Travel Technology Market II-5 Global Travel Technologies Ma...