Yum! Brands to Buy AI-Based Consumer Insights Firm
Senior Editor - Restaurants By acquiring the Kvantum biz, Yum! enhances its ability to apply consumer insights and data analytics to drive marketing spend optimization. Yum! Brands, Inc. has struck a deal to buy the artificial intelligence-based consumer insights and marketing performance analytics business of Kvantum Inc. By acquiring the Kvantum business, Yum! and its KFC, Pizza Hut, Taco Bell and The Habit Burger Grill brands enhance their ability to apply powerful consumer insights and data analytics to drive calendar and marketing spend optimization. Designed to Mak...