This Syrup Company Held the Record for Oldest Unchanged Logo — But It Just Got a Makeover
The beloved Lyle's Golden Syrup brand is changing its logo for the first time since 1883
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The beloved Lyle's Golden Syrup brand is changing its logo for the first time since 1883
In June 2020, Aunt Jemima acknowledged "our origins were based on a racial stereotype." "While work has been done over the years to evolve our brand in a manner intended to be appropriate and respectful, we realize that those changes are not enough," they said before announcing the brand was going to get rid of the Aunt Jemima caricature. Until the name change and new logo hits shelves, products are available without the caricature on labels. RELATED VIDEO: Aunt Jemima to Undergo Rebrand in Step to 'Make Progress Toward Racial Equality' Pearl Milling Company also pledged an annual contributi...