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Practicing strategy in an uncertain world A modern strategy that works will require leaders to learn new skills and apply new tools. Here’s a primer for a refreshed approach. Illustration by Klaus Vedfelt Kristian Ebbesen Fjelde and his team knew that the executive committee meeting scheduled in mid-2019 to discuss the future strategy of their company was more important than most. Equinor had changed its name in May 2018 from Statoil to signify that it wanted to become a more diversified energy company and take a leading role in the long-term goal of transitioning out of fossil fuels. Equ...

A brand-building campaign for the audit profession 19 January 2021: Audit Manifesto: The audit profession needs to re-establish trust but there is no easy path to do so. Authority on brand and trust Dr Jules Goddard talks through some options. Dr Jules Goddard was working with Baring Bank on the day it went down, destroyed by the fraudulent activities of its head derivatives trader in Singapore, Nick Leeson. Goddard knew its owner, Julian Baring, fairly well; they lived near each other in the south of France. The bank had been with the Baring family since 1762, and...