Creator Festival's second edition to be held on 15 March
The event will be organised collaboratively by Mad Influence in association with the Government of Maharashtra.
Source: indiatimes.com
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generative ai: Why generative AI is significant for businesses to gain a competitive edge
A recent Adobe research shows that Indian brands are yet to fully embrace generative AI. The Asia-Pacific analysis covered a sample of 5,027 consumers and 1,877 marketing and customer experience professionals.
Source: indiatimes.com
Indian brands lag in generative AI adoption despite high employee utilisation : Adobe Reserach
Only 5 in 10 Indian brands have adopted generative AI, compared to 9 in 10 employees claiming to have used generative AI in marketing campaigns.
Source: afaqs.com
Driving Success: Hero MotoCorp's Journey into 'Experience Led Growth' and Digital Transformation
In a recent conversation at Adobe's Best of SUMMIT event, Manav Sethi, Head Media Martech & Growth, VIDA World, Hero MotoCorp, discussed the transformative impact of the company's digital evolution in shaping customer experiences.
Source: livemint.com
Jio is looking to redefine IPL viewership this year
Mumbai: Several recent reports suggest that TV ratings have been dipping while digital has been steadily establishing a bigger footprint than TV in the country. As this inversely proportional trend takes shape, JioCinema, the digital destination for the IPL this year onwards, has announced its game plan to cut access, affordability, and language barrier that will fuel this
Source: indiantelevision.com