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Jio is looking to redefine IPL viewership this year

Published: February 9, 2023

Mumbai: Several recent reports suggest that TV ratings have been dipping while digital has been steadily establishing a bigger footprint than TV in the country. As this inversely proportional trend takes shape, JioCinema, the digital destination for the IPL this year onwards, has announced its game plan to cut access, affordability, and language barrier that will fuel this

Source: indiantelevision.com

Hero MotoCorp ropes in Manav Sethi as Head of Media Martech and Growth for its Emerging Mobility (EV) Business in India and Globally: Best Media Info

Published: September 26, 2022

Best Media Info: Sethi will play an instrumental role in accelerating the global growth of the newly launched Hero Vida Electric Scooter, driving D2C business growth and sales through rapid customer acquisition| Marketing News

Source: bestmediainfo.com