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2022 Customer Experience Priority: Customer Understanding

Published: February 3, 2022

Marketers have been striving to achieve customer understanding for decades. The pursuit is only getting more complex with the predominance of digital activity.

Source: cmswire.com

Related Topics:

Peter DruckerMichael BernanderCustomer UnderstandingData Drags You DownMandate Arent EnoughGreat CustomerFoundational ElementsAttaining CustomerData ManagementLisa LoftisDigital MarketingCustomer Data

Why Can't CX Get the First Mile and the Last Mile Right?

Published: November 2, 2021

This CXM trifecta of value, fragility and automation is a tricky one to get right, especially when looking at the first and last mile of customer experiences.

Source: cmswire.com

Related Topics:

Vlad TchompalovLast Mile Come FullCustomer ExperienceTermite ManCut CableFacebook MessengerMandate Arent EnoughGreat CustomerMiss UtilityJohn ManciniCustomer Service