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Political and social issues. this week we saw consumers burn nike merchandise featuring former san francisco quarterback, colin kaepernick. despite the outcry, there was a 27% up tick in sales between sunday and wednesday compared to last year. nike's stock initially fell following the debut, it finished up 1% at the close of markets friday. clair atkinson and mar vet and founder and president of the agency. clair, when we saw the jump in sales, is that a tributed to again, colin kaepernick being involved in this campaign? >> yes. how can it not be? i have fresh reporting for you, richard, whi...

Regardless of any outstanding factor. women were abused. women were violated. and i think that the environment during this trial showed that the me too movement is real, and it's strong, and this trial was placed in the fertile environment of that movement which i believe largely led to this conviction. >> mar vet, how do you feel about him walking out of the courtroom and going home after this? >> i do feel as though his day in court will -- i do believe that this won't be -- he won't be home for long. let's just say that. >> got it. >> i do believe that his aim played a factor. his health pl...

Mar vet, if he was your client, how would you great him? >> he got an a plus. he did a great job. he knew he was going into this with some trust issues that consumers had lost a bit of trust. often many people calling it facebook. but he really restored trust by being humble, by coming across as authentic, answering the questions, being calm, cool, and collected. he really restored a lot of confidence in his testimony yesterday. >> there's no doubt about that, in fact wall street reacted i think his net worth personally jumped about $3 billion. and the way he did it was there were a lot of, we...

Ms. pakistan i muslim american mar vet. spyder man, half black half latino. he realized people needed heros created in their image, not just rebra rebranded in their image. it's like when your mom gives you your older brother's clothes and says, you've got new clothes. >> you're a light skinned puerto rican. >> she's a black puerto rican. >> yes e. most people a lot of times make the hero in their own image. >> the hero that's always been in my life, my moms, my cousins, my mentors and in my family, we're everything, you know. blancito to negrito, black. for me it's like if i have the tools to...