Global reach drives global business – IMEX buyer survey supports record-breaking year
As the seventh IMEX closed on May 28, record attendance figures were already being announced. Over 3,770 hosted buyers visited the global incentive travel, meetings, and events industry exhibition in Frankfurt from a total of 60 countries; as a part of an overall visitor attendance of 8,902. In all, the trade show saw 3,500 different companies exhibiting, representing a record 157 countries. In total, long-haul buyers accounted for 15 percent of the hosted buyers at IMEX 2009. Their presence in greater numbers is the result of a pledge made by IMEX chairman Ray Bloom two years ago to build st...