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Your Uber costs more at 5 pm on a Tuesday than it does at 8 pm. Buying a plane ticket the day before you fly is more expensive than buying it six months early. These are surge pricing tactics so ingrained in our consumer experience, we hardly notice or care. It’s just the way things are.
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Powered by algorithms and AI, a growing number of consumer industries are adjusting prices in response to supply and demand
Online pricing algorithms can game the system and ultimately end up costing the consumer more. And the impact of these program can go beyond just a few extra dollars at checkout.
Online pricing algorithms are gaming the system, and could mean you pay more
Online pricing algorithms can game the system and ultimately end up costing the consumer more. And the impact of these program can go beyond just a few extra dollars at checkout.