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How AI can improve B2B data and marketing strategies

Generative AI is a particularly useful tool for creating at scale the type of complicated communications and messaging B2B marketers are typically delivering,…

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If You Miss Your Old Job, 'Boomeranging' Might Be In Order

There is a small but significant number of people who quit a job only to return to it – but it's not always smart.

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If You Miss Your Old Job, 'Boomeranging' Might Be In Order

There is a small but significant number of people who quit a job only to return to it – but it's not always smart.

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Omnichannel Marketing Leader Skai Announces Winners of Its 2022 ShopAble Media Awards

/PRNewswire/ -- Skai just announced the winners of its ShopAble Media Awards, which honor consumer goods and retail brands and agencies for their use of Skai...

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The Ins and Outs of Brand Stunts

The Ins and Outs of Brand Stunts
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PR News | Accounts in Transit: 5W Public Relations Scoops Up Skai

PR News | Accounts in Transit: 5W Public Relations Scoops Up Skai
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Data-Driven Go-To-Market Platform, Skai, Selects 5WPR as Agency of Record

Data-Driven Go-To-Market Platform, Skai, Selects 5WPR as Agency of Record
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Livestream E-Commerce Goes Mainstream

Livestream E-Commerce Goes Mainstream
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Going beyond the rainbow: can brands be true allies to the LGBT+ community online?

The Drum’s social media executive Amy Houston explores if brands can truly be LGBT+ allies, if social networks are doing enough to protect the community against harassment and hate speech, and why rainbow-washing is extremely harmful.

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