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Birkenstock was always shorthand for 'ugly.' But, as DailyMail.com can now reveal, the brand had to overcome rather more significant challenges than the disapproval of the fashion snobs...
Margot Fraser transformed the Birkenstock brand from a German medical solution to a global fashion trend after finding that the sandals cured her chronic foot pain.
Margot Fraser’s feet hurt. Then she found Birkenstocks and brought them to the U.S. Now the company is worth billions of dollars.
Birkenstock sandals got their start through a German shoemaking dynasty. Here's how they got from there to a $1.48 billion initial public offering.
The history of Birkenstock is rich in standout moments, spanning nearly 250 years. Here is a quick look at some of the pivotal points in time.