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15 Performance Marketing Insights To Pay Attention To In 2024

Performance marketing should take advantage of measurement tools early on and focus on those channels that are driving conversion faster.

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Effective Elements To Include In Your Next Email Marketing Campaign

To entice someone to click on your email and then engage, you’ll need to be intentional with its content and design.

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16 Steps CEOs Should Take To Set Their CMOs Up For Success

The best CEOs don’t just support their CMOs—they serve as enthusiastic participants in the brand work that brings the organization’s larger vision to life.

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Should Your Company Weigh In On Controversial Events? How To Decide

While these comments are often well-intentioned, they can sometimes miss the mark or garner an unexpected response from customers.

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10 Genuine Ways Companies Can Prioritize Accessibility And Inclusion

Companies making genuine changes in these areas can not only increase employee happiness and inclusion but customer happiness and inclusion as well.

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15 Key Marketing Trends To Watch For In 2024

As technology changes the way marketers operate, it's important to stay informed about innovations so you can effectively connect with your audience in the year ahead.

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19 Insights These Comms Professionals Wish They Had Known Earlier

New professionals must adapt to the needs of their organization and target audiences while staying abreast of key developments in their industry sectors.

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18 Ways To Navigate The 2024 Media Landscape Amid Evolving Trends

Forbes Communications Council members share the critical trends, recent developments and current situations that demand the attention of PR practitioners.

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17 Strategic Uses For Direct Mail Campaigns

At a time when consumers are bombarded with digital communications, direct mail can be a powerful way to stand out and connect with your business's target audience.

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Mistakes To Avoid When Using Generative AI In Social Media Campaigns

Learning from these mistakes is crucial for companies seeking to responsibly and effectively harness the power of generative AI in their digital marketing initiatives.

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