Daughters of the Evolution used AR to change the face of American history textbooks
Video Goodby Silverstein & Partners created a revolutionary augmented reality app for it clients, Daughters of the Evolution. Called 'Lessons in Herstory', it achieved outstanding results and changed the face of history textbooks in America. Read more about this entry, which won the Grand Prix at US arm of The Drum Awards for Marketing in 2020. The challenge Daughters of the Evolution is a new, California-based nonprofit organization, founded by a board of young women. To accompany its launch, the board wanted campaign to champion the voices and ambitions of the next generation of women lead...
Source: thedrum.com