Stay updated with breaking news from Maribel vivancos. Get real-time updates on events, politics, business, and more. Visit us for reliable news and exclusive interviews.
Media investment firm GroupM has announced the launch of Finecast in Spain. Finecast is an addressable TV company which enables advertisers to personalise ads across on-demand, linear and live streaming TV environments. The new technologies and possibilities for advertising in the TV environment – including advertising across Linear, Connected TV, HbbTV and OTTs – will be available to clients across GroupM agencies.
WPP-owned media investment group GroupM has announced the launch of its Finecast addressable TV company in Spain, bringing to the market the ability to enable a...