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Unlocking Circularity

Unlocking Circularity
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Column: Fairly or Unfairly, Unlocking Circularity Relies on Brand Participation

CPGs bear an outsized responsibility for recycling due to their package design choices, the benefits that accrue to them alone via consumer perceptions of sustainability, and their unique connection with, messaging to, and influence over consumers.

Designing Your Package with Recyclability In Mind

Exploring collaboration between MRFs and CPG brands to improve product design for better recycling outcomes.

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