Eight Ways You Might Be Greenwashing Your Packaging
A look at how inadvertent false claims and vague language on pack leads to consumer confusion.
Source: packworld.com
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A look at how inadvertent false claims and vague language on pack leads to consumer confusion.
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CPGs bear an outsized responsibility for recycling due to their package design choices, the benefits that accrue to them alone via consumer perceptions of sustainability, and their unique connection with, messaging to, and influence over consumers.
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