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Ace & Tate's founder on why it pays for brands to be transparent

CR speaks to Ace & Tate CEO and founder Mark de Lange about the ways the brand has remained open in its approach, even in the face of controversy

London , City-of , United-kingdom , Yvon-chouinard , Mark-de-lange , Tate-portobello-road ,

Ace & Tate Marks 10 Years With London Openings, Ambitious Euro Growth – WWD

Ace & Tate founder Mark de Lange talks the eyewear brand growth plans, London store openings, sustainability, partnership strategy including Ganni.

Cambodia , London , City-of , United-kingdom , Italy , Hungary , Vietnam , Republic-of , Netherlands , China , Ganni , Gansu

CEO Secrets | Latest News & Updates

Get all the latest news, live updates and content about CEO secrets from across the BBC.

Mark-de-lange ,

Ace & Tate needs to cut costs as losses mount

While Dutch eyewear brand Ace & Tate sees its sales grow, it continues to make substantial losses. It is now looking to cut costs.

Netherlands , Dutch , While-dutch , Mark-de-lange ,

CEO Secrets: 'Be honest when you mess up'

Mark de Lange, founder of Ace & Tate, says it's important to be transparent when you make a mistake.

Mark-de-lange ,

Eyewear Brand Ace & Tate Runs Sunglasses Campaign... Featuring No Sunglasses

Ace & Tate has just dropped its summer sunglasses collection but – plot twist – the majority of the ad campaign features no eyewear at all.

Netherlands , Amsterdam , Noord-holland , Dutch , Ace-tate-base-design , Design-ace-tate-base , Base-design , Dutch-design- , Mark-de-lange , Creative-works , Reativity