Foxtel Upfront - Audience measurement service via Kantar
Ingesting data collected from Foxtel subscribers’ set top boxes using return path data technology.
Source: adnews.com.au
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Top News In Mark Frain Today - Breaking & Trending Today
Mark Frain on BINGE, the ad market and a streaming future
Opening up inventory.
Source: adnews.com.au
Media and marketing: Premium Content Alliance staff sacked as Foxtel departs group
All staff at advertising lobby group Premium Content Alliance have been made redundant as part of a “natural realignment of resources”.
Source: brisbanetimes.com.au
TV ratings system VOZ to launch May 1, but cracks emerge with Foxtel's audience currency plans
But Doug Peiffer says the new system, starting May 1, will drive more money to broadcasters as it more accurately counts free-to-air app viewers.
Source: afr.com
Amplified Intelligence Unveils Omni-Channel Global Human Attention Measurement Tag
Amplified Intelligence, the world’s most rigorous attention measurement company, has announced the global launch of its new campaign evaluation tool,
Source: exchangewire.com