CSPAN2 Supreme Court Oral Argument In Patent Trademark Office V. Booking.com July 13, 2024
Mr. Chief justice, and may i please the court, it is a fundamental principle of the trademark law no party can make a trademark for a generic term. As explained a generic term is never entitled to trademark protection no matter how much money and effort the user has poured into the merchandise and in securing public identification. In other words, second remaining as required for distinctiveness is simply irrelevant to the generic term. That principle here is undisputed that its generic for the Reservation Service is responding. They couldnt really register the name or the addition of an entit...
Source: archive.org
