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Kantar announces the most effective ads in 2020 May 24, 2021 4:18 Research agency Kantar has announced its findings for the top 10 most effective advertisements of 2020. The announcement: As part of Kantar’s Global Creative Effectiveness Awards, Kantar Australia today announce the 10 most creatively effective ads of 2020 as judged by Aussie consumers. Ads from eBay, AAMI and Nescafé were the most effective at engaging Aussies during a pandemic-driven 2020 and were chosen from more than 100 Australians ads tested using Kantar’s validated ad testing solution, Link. Kantar Australia Creati...

Industry pro bono campaign for HeartKids raises $300k May 13, 2021 4:39 A pro bono campaign for HeartKids has raised over $300,000 for the children’s heart health charity. The campaign was supported across the industry, with Omnicom’s DDB Sydney partnering on creative, IPG Mediabrands’ Initiative on media, and research agency Kantar on effectiveness. 20 publishers participated as well, listed in full below. Released in January this year, the “Things can change in a heartbeat” campaign depicts the truth of children affected by congenital heart disease (CHD). The spot contrasts the j...

An industry-backed campaign for Heartkids has created dramatic results, raising $300,000 for the charity and creating an uplift in awareness and consideration to donate.

Industry responds as Google confirms it's ditching unique identifiers for digital advertising Latest step comes as the cookie is phased out Confirmation of Google’s decision to drop identifiers to track individuals in any shape or form once the iconic cookie is phased out has been met with positive and negative responses from the wider advertising and media ecosystem.   In an announcement overnight, Google confirmed once third-party cookies are removed, it will not build alternate identifiers to track individuals as they browse across the Web, nor will it employ them in its products. Coo...

Coronavirus causes local fish fry events to look different this 1st Friday of Lent Some have canceled events, many doing takeout/drive-thru only "Drive-Thru Takeout Only" for St. Dominic Fish Fry (Source: Vic Gideon) By Vic Gideon | February 19, 2021 at 2:37 PM EST - Updated February 19 at 2:37 PM SHAKER HEIGHTS, Ohio (WOIO) - The Friday Fish Fry will go on at St. Dominic Catholic Church in Shaker Heights, with one difference. “This year, we’re going to do a drive-thru, takeout only. No dine-in whatsoever,” says organizer Mark Henning. “We still want to offer it to the communit...