After That Netflix Doc, Can Abercrombie & Fitch Shed The Past And Transform Its Brand?
Abercrombie & Fitch has had a tumultuous brand history. Known for its topless male marketing, exclusive preppy fashion and dimly-lit stores, Abercrombie was at the center of the 00s zeitgeist. But following numerous scandals and changing consumer behavior, people have fallen out of love with the brand.