Consumers Have Fewer Choices as Brands Prune Their Offerings
Companies are reducing the variety of offerings, from mayonnaise to cereals to cars, and instead focusing on what they think will sell best.
Source: businessjournaldaily.com
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Less Is More? | News, Sports, Jobs
NEW YORK (AP) — How much choice is too much? Apparently for Coca-Cola, it’s about 400 different types of drinks. That’s why the beverage company recen
Source: post-journal.com
Will Chocolate Chip Ice Cream Vanish from Louisiana Store Shelves
Having too many choices can decrease sales and customer satisfaction, as shown in a study with gourmet jam.
Source: k945.com
Coca-Cola, Kohl's among companies paring shopping choices
Plenty of retailers and suppliers are reducing the variety of their offerings to focus instead on what they think will sell best. Stew Leonard’s, a supermarket chain, now has 24 cereal flavors or types, down from 49 in 2019. Coca-Cola has discontinued half its drink brands to 200. Many businesses have decided less is better, justifying their limited selection by asserting shoppers don’t want so much choice. It’s also more profitable for companies because they’re not carrying over as many leftovers that need to be discounted.
Source: qctimes.com
Will Chocolate Chip Ice Cream Vanish from Louisiana Store Shelves
Having too many choices can decrease sales and customer satisfaction, as shown in a study with gourmet jam.
Source: 710keel.com