Less is more? Consumers have fewer choices as brands prune their offerings
KANSAS CITY (AP) — How much choice is too much?Apparently for Coca-Cola, it's about 400 different types of drinks.That's why the bevera
Source: hayspost.com
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Consumers have fewer choices as brands prune their offerings to focus on bestsellers
Plenty of retailers and suppliers are reducing the variety of their offerings to focus instead on what they think will sell best.
Source: ksl.com
Coca-Cola, Kohl's among companies paring shopping choices | Money
Plenty of retailers and suppliers are reducing the variety of their offerings to focus instead on what they think will sell best. Stew Leonard’s, a supermarket chain, now has 24 cereal flavors or types, down from 49 in 2019. Coca-Cola has discontinued half its drink brands to 200. Many businesses have decided less is better, justifying their limited selection by asserting shoppers don’t want so much choice. It’s also more profitable for companies because they’re not carrying over as many leftovers that need to be discounted.
Source: news8000.com
Less is more? Consumers have fewer choices as brands prune their offerings
KANSAS CITY (AP) — How much choice is too much?Apparently for Coca-Cola, it's about 400 different types of drinks.That's why the bevera
Source: greatbendpost.com
Less is more? Consumers have fewer choices as brands prune offerings to focus on best sellers
Many businesses decided less was better and justified the limited selection of items for sale by asserting that shoppers don't want so much choice. It's also more profitable for companies
Source: berkshireeagle.com