Elon Musk Names Linda Yaccarino Twitter CEO
The former NBCUniversal advertising chief joins the platform after a tumultuous year under Musk's ownership.
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The former NBCUniversal advertising chief joins the platform after a tumultuous year under Musk's ownership.
NBCUniversal advertising chief Linda Yaccarino is taking the helm at Twitter, where she will confront an exodus of marketers who have left the social-media platform since Elon Musk took over.
NBCUniversal's 2023 upfront preview pitch will include a heavy focus on Peacock and cross-platform ad buys.
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