Page 7 - Mark Murrell News Today : Breaking News, Live Updates & Top Stories | Vimarsana

AST WEEKEND Mark Murrell, the founder of Get Maine Lobster, bought an Oculus virtual-reality ( VR) headset. It is a plaything, but he quickly thought of business. “I can’t wait until everybody has one,” he says. “If only I could have an ad in one of those.” His business is delivering lobsters, at an average $190 a box, to homes across America. In his fantasy VR world, he would take customers via their headsets out on boats to see the catches, or give them cooking lessons—all while gently nudging them to place orders. Since his business started in 2009, its primary means of reachi...

Selling direct-to-consumer (DTC) online has emerged as a favorite go-to-market strategy for emerging brands launching during the pandemic, and while it can offer better margins, a more intimate connection with shoppers and flexibility around pricing and assortment, the CEO of the DTC seafood company Get Maine Lobster warns going it alone online comes with significant challenges. Among the most notable hurdles selling DTC online are driving discovery and brand building, which Mark Murrell explains he overcame when he founded Get Maine Lobster in 2009 by forging part...

A If you could peek inside America’s cupboards and refrigerators, you’d see tableaus that capture changes wrought by the pandemic: Towers of paper goods, loads of comfort food, caches of upmarket coffee. You might also be surprised to see an unusual amount of seafood. Frozen seafood sales at US supermarkets and other food retailers rose 26% in the four weeks ended Dec. 27 from a year earlier, according to market research company IRI, far stronger than the 6% growth for consumer packaged goods overall. Fresh seafood sales rose 25% in the same period. That strong result wasn’t just a...