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How do trucking safety execs combat 'Reptile' litigation? ccjdigital.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from ccjdigital.com Daily Mail and Mail on Sunday newspapers.
In southern Dallas, a local church opened its first community market where it's selling fresh groceries for an affordable price. Local residents say the market gives them "hope for restoration." ....
Truck Drivers Can Help Prevent Cyber-Attacks | Go By Truck Global News gobytrucknews.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from gobytrucknews.com Daily Mail and Mail on Sunday newspapers.
AST WEEKEND Mark Murrell, the founder of Get Maine Lobster, bought an Oculus virtual-reality ( VR) headset. It is a plaything, but he quickly thought of business. “I can’t wait until everybody has one,” he says. “If only I could have an ad in one of those.” His business is delivering lobsters, at an average $190 a box, to homes across America. In his fantasy VR world, he would take customers via their headsets out on boats to see the catches, or give them cooking lessons all while gently nudging them to place orders. Since his business started in 2009, its primary means of reaching new customers has been through ads on Facebook. It is not lost on him that Oculus is also owned by the social-media giant. “I was like ‘wow, watch out!’,” he says. ....
Selling direct-to-consumer (DTC) online has emerged as a favorite go-to-market strategy for emerging brands launching during the pandemic, and while it can offer better margins, a more intimate connection with shoppers and flexibility around pricing and assortment, the CEO of the DTC seafood company Get Maine Lobster warns going it alone online comes with significant challenges. Among the most notable hurdles selling DTC online are driving discovery and brand building, which Mark Murrell explains he overcame when he founded Get Maine Lobster in 2009 by forging partnerships, some unexpected and others counterintuitive on the surface. But, he explains in this episode of FoodNavigator-USA’s Investing in the Future of Food, maintaining this practice over the next decade and through the pandemic helped him drive 6X year-over-year growth and see a 425% increase in boxes and product shipped to more than 36,000 new consumers acquired in 2020 alone. ....