The Clubhouse fever may have finally broken as downloads for the live-audio app have started to nosedive over the past several weeks. However, marketers aren’t ready to part with the app just yet, opting to keep it as an experimental channel as the coronavirus pandemic lets up.
“Clubhouse has quickly ascended to be a stage for thought leaders to exchange and share ideas on different topics, and from a marketing perspective I don’t think the platform will go away anytime soon,” said Paige Francis, vp of global marketing at Marriott International.
Earlier this year, brands and agencies were clamoring to get onto the platform, including Marriott’s Courtyard hotel, which recently hosted an NFL Draft event on Clubhouse. Even as marketers have looked to experiment on the app, it’s still early days. Clubhouse recently rolled out a tipping feature and its first creator accelerator program, vying for content creators for the platform. And it also launched the much-awaited beta
In Memoriam: Ethan Alyea Anderson udel.edu - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from udel.edu Daily Mail and Mail on Sunday newspapers.