More B2B marketers in Australia are using generative AI
They say it has helped improve productivity, accelerate content creation and create cost efficiencies.
Source: adnews.com.au
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The secret sauce for B2B marketing success in 2024
A new LinkedIn study reveals a whopping 90% believe their teams can drive significant revenue growth in the coming year.
Source: dynamicbusiness.com
10 trends that will shape B2B marketing in 2024 | Analysis
Marketing expert Robert Heldt shares his insights into the key trends that will sweep the B2B landscape across APAC in 2024, including a focus on CX, new video formats and compelling storytelling.
Source: campaignasia.com
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Source: vietq.vn
Majority of Philippine marketers ready to embrace AI, says LinkedIn
Marketers in Asia-Pacific (APAC)—including the Philippines--are ready to embrace AI, with more than three-quarters (76%) feeling confident about using the technology, according to new research from LinkedIn.
Source: newsbytes.ph