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Looking at what these sorts of marketing messages that they will be putting together. potential solution here. multicultural marketing agencies, been around for many decades. you know of many there in the south you land in california. we see them brought up even in pop culture like in about black-ish, the characterization there of bringing together a multicultural group to understand marketing messages. is that the solution here that they needed to go outside? pepsi is one of the masters of marketing. so what if it s internal, right? you know, obviously diversity in advertising is something that has been well chronicled, meaning the lack thereof when it comes down senior leadership ranks both at internal agencies like pepsi as well as a lot of the big conglomerates. i think two things are absent. and if i was a pepsi ....
Seasons we ve called on some of the greatest entrepreneurial minds in the nation to give you advice on running your small business. well, somewhere north of here there is a jolly man who runs a big operation that involves marketing, motivation and personnel management. his name is santa. and he has some tips that can make your small business merrier in this learning from the pros. ho, ho, ho, merry christmas. i have a little secret. i don t market heavily. just once a year i come out. that s it. if i was there every day, bam boarding them with stories, and marketing messages, they would stop paying attention. but because i m only here once a year they do pay attention. i do have a marketing strategy. and i learned this one from my friend seth godin. he wrote a book called all marketers are liers. the thing he said in the book was that good marketers aren t lawyers, they re great story ....
I want to thank them for showing up when they don t feel like showing up, for putting a smile on their face when they don t feel like it. throughout the past nine seasons we ve called on some of the greatest entrepreneurial minds in the nation to give you advice on running your small business. well, somewhere north of here there is a jolly man who runs a big operation that involves marketing, motivation and personnel management. his name is santa. and he has some tips that can make your small business merrier in this learning from the pros. ho, ho, ho, merry christmas. i have a little secret. i don t market heavily. just once a year i come out. that s it. if i was there every day, bam boarding them with stories, and marketing messages, they would stop paying attention. but because i m only here once a year they do pay attention. ....
Back to new york and starting reading my notes. i realize i had gotten 12 different answers. i got home that night and i said, this is in trouble. there s nobody in charge. they discovered trouble very, very quickly and they bring in this emergency team. first of all, how did they assemble them. i might want some of the best tech in the country but who knows who they are. they talked to people in silicon valley and the irony is they talked to the veterans of their own campaign staff who had put together all the data, the analytic, put together the best ever in a campaign. they were deal with the political analytics people from the beginning to create the marketing messages, but they didn t talk to the technical people who created all the software and knew how to write code. those are the people they reached out to on october, ....
Who s in charge? and i didn t even pay much attention to the answer until i got back on the train to come back to new york and starting reading my notes. i realize i had gotten 12 different answers. i got home that night and i said, this is in trouble. there s nobody in charge. they discovered trouble very, very quickly and they bring in this emergency team. first of all, how did they assemble them. i might want some of the best tech in the country but who knows who they are. they talked to people in silicon valley and the irony is they talked to the veterans of their own campaign staff who had put together all the data, the analytic, put together the best ever in a campaign. they were deal with the political analytics people from the beginning to create the marketing messages, but they didn t talk to the technical people who created all the software and knew how to write code. those are the people they reached out to on october, beginning october 18 or so. ....