Nivea Innovates Around Sustainable Packaging
Beiersdorf uses the 4R approach—Reduce, Recycle, Reuse, and Replace—to develop a number of industry-first packages for its Nivea personal care brand.
Source: packworld.com
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Beiersdorf uses the 4R approach—Reduce, Recycle, Reuse, and Replace—to develop a number of industry-first packages for its Nivea personal care brand.
Personal care major Beiersdorf is rolling out climate-friendly valves and post-consumer recycled (PCR) aluminium cans across its core Nivea aerosol ranges, supporting a significant reduction in overall environmental footprint.