On paper, none of these individual career flashpoints would suggest longevity of any sort for a rock band: appearing on The X Factor before having signed a record deal; being the Italian entry for Eurovision; having a cover of a song over half a century old go viral on TikTok. On their own, any one of these could dramatically cut the shelf life of a music career as they are typically viewed as frivolous short-term gains that set bombs under long-term career prospects.Yet these have all, cumulatively, helped make Måneskin one of the biggest breakthrough rock acts of recent years and enabled them to comfortably leapfrog the foredoomed status of one-hit wonder.TV singing competitions and TikTok might be viewed in some circles as the very antithesis of credibility and authenticity – a calculating route to temporary success that avoids the over-romanticised notion of having to “pay your dues” (i.e. being stuck in a tiny van and playing to 1
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